Audrey is a certified nutritionist, author, and health coach. She is passionate about wellness and nutrition. She helps her clients build and implement healthy habits in their daily life, and set realistic goals through coaching sessions. As an author, she also published many healthy recipe books.

For this project, Audrey wanted to revamp the branding of her project, including the primary logo and its variations, colors, icons, and illustrations. I also created templates for her social media and completely redesigned her e-book, which is available on her website.

The result is simple, elegant, and minimalistic, reflecting Audrey’s preferred design style. The new colors are natural and directly inspired by food, and vegetables in particular. I redesigned all the watercolor vegetable illustrations and suggested new, classic yet original and simplistic typographies for a final outcome that fully aligns with Audrey’s values, vision and needs.