2023 – ongoing
Rebranding, logo design, web design, custom icons, patterns & illustrations, brand collaterals.
Founded in the heart of Tanzania in 1999 by Harpreet Brar, Rungwa Game Safaris promotes ethical hunting, wildlife and flora conservation, as well as the preservation of local traditions. For this project, the goal was to completely rebrand the business, starting with the logo redesign, fonts and a new color palette, followed by the design of a custom website with a vintage and “colonial” look & feel to it, a specific style that my client was particularly drawn to. With that style in mind, I redesigned all brand elements, illustrations and patterns, while still infusing a modern touch to the whole design, which was the main challenge of this project. The result is simple, authentic, timeless, and to my client’s utmost satisfaction.